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Is advertising doing a disservice to the Arabic language?
Social media feeds have been rife with some funny, some offensive, but mostly just plain wrong Arabic translations in advertising, where it almost seems like someone used an online translator without...
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Here’s how Cadillac revolutionised the advertising industry
By Nadim Ghrayeb For brands at the top of their game, success can often be accompanied by opportunity and challenge in equal measure. This is as true today as it was more than 100 years ago and brands...
View ArticleComing soon: the Oscars of the advertising industry
We live in a world of advertising. Every media channel that we use, from television to mobile phones, newspapers and magazines, is continuously trying to convey a message about a certain product or...
View ArticleHow is the advertising industry dealing with budget issues
On November 15 at the Armani/Pavilion in Downtown Dubai, the MENA Effie Award winners will be decided to celebrate success in the advertising sector in the region, in a show themed “The Great Gatsby.”...
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How far can advertisers push the envelope using Saudi women ads?
No sooner had Saudi announced the lifting of the ban on women driving late September 2017 than companies from Ford to Volkswagen to Jaguar started firing off ads targeting the new market of millions of...
View ArticleMake up to $10,000 telling a “brand” new story before bedtime
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. A new research shows that 94 per cent of in-house...
View ArticleMENA Effie Awards announces 2017 winners
Approximately 2000 top marketing and advertising professionals celebrated the best marketing in the Middle East at this year’s MENA Effie Awards. Winners were announced during a “Great Gatsby” themed...
View Article4 social media marketing secrets every marketer must now know to make it
WARC, the global marketing intelligence service, has released this year’s Social Strategy Report, an analysis of the shortlisted and winning campaigns in the Effective Social Strategy category of the...
View ArticleAdvertisers ‘feel the pressure’ from digital transformation. Here’s why
Advertisers are feeling pressure from the rapid transformation of their businesses, exemplified by the rapid shift of marketing communications to online media in response to changing consumer...
View ArticleFor this company, advertising is not a game
AMEinfo conducted an exclusive interview with Gameloft about their mobile ad technology. 1. People usually know Gameloft only for creating mobile games – so tell us what can you do in terms of...
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Saudi matriarch lets nothing get in the way of her and the Internet
In 2015, Saudi Arabia’s largest telco, STC, was losing ground to broadband competition due to a disconnect with the youth – the most avid YouTubers in the world. So, STC launched a branded content hub...
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TBWA\RAAD named one of the top 10 ‘Bravest and Best Agencies on the planet
TBWA\RAAD Dubai was ranked #8 in the 2018 Contagious Pioneers global ranking. According to the publication, the agency is not only placed 8th worldwide but also leads the Middle East region in the...
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Top 6 trends to influence clients in 2018
Leading global communications firm Grayling presented the annual findings from its latest trends series – #6into18 which provides an overview of the six top trends expected to influence clients in...
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Top 5 marketing campaign tips to boost your brand effectiveness
Kantar Millward Brown released a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction: The Art of Integration guides marketers on how to best navigate...
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Watch: Are we so addicted to social media that we’re risking our livelihoods?
The media and advertising industry has been playing a crucial role in advancing our views of the world. However, it could be doing so at the cost of our very own lives, and sanity. Are in an...
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Which regional company ranked ahead of Amazon, Google and Apple?
It’s not everyday that a regional company stands out and beats some of the largest giants such as Amazon, Google and Apple. It accomplished that with branding, a key success factor for any business....
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Appetite Creative and MENA MarketPlace Launch Liquid Skins in the Middle East
Appetite Creative Soul-utions, an award-winning creative and digital advertising agency based in UK, have partnered up with Middle Eastern programmatic advertising giant MENA MarketPlace to work...
View ArticleHow publishers must change to survive Facebook’s war on media
Community management becomes critically important for media As Facebook’s Adam Mosseri wrote in the latest announcement, public content sees lots of engagement in Facebook Groups and will be likely...
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A young PR professional goes solo in Dubai with Empyre Communications
PR professional, Stephanie Farah, has assembled a team of highly creative individuals to launch a new creative agency, Empyre Communications, in the UAE. Becoming the youngest owner of a PR agency in...
View ArticleHow advertising is empowering women
By Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in deciding on the everyday brands used...
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