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Social media ads to hit $50bn by 2019: Zenith
* Social media advertising forecast to hit $50bn in 2019 * It will overtake newspaper ad spending by 2020 * Zenith sees 4.4 per cent growth in global ad spend in 2017 The amount of money spent on...
View ArticleFor smart marketers today, ‘It’s the people, stupid’
* Creating lasting relationships is the main task for many marketers today * Effective marketing is about understanding consumers’ problem and offering a solution * Average US consumer owns 7.2...
View ArticleOutsourcing in the advertising food chain
* A common question in communcations is: why outsource if it can be done in-house? * Understanding specialisation, scale, savings and security is key to answering this question * Find the right working...
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OOX launches mobile ad monitoring, partners with Kijamii in Cairo
Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor in December. Using the advanced monitoring capabilities of next generation robots,...
View ArticleWill traditional agencies ever become digital?
If you compare the process of advertising between its “golden era” and today, so little has changed, unfortunately. From a radio spot to a TV ad to a print ad to an outdoor billboard, the underlying...
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Starcom, OMD and MEC dominate at Festival of Media MENA Awards
The winners of the Festival of Media MENA Awards, hosted at the Music Hall in Zabeel Saray, Dubai, were revealed this evening. Starcom was crowned Agency Network of the Year after collecting nine...
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PR in the era of digital media
Influencing, impacting, effecting are precious words used today in our media industry which we hear around a lot. What is that all about? As PR agencies, we are lately asked not only to generate...
View Article7 top tips for social influencers in Ramadan
Influencer marketing is a relatively simple but incredibly effective form of marketing that focuses upon specific key individuals rather than the target market as a whole. But who is an influencer?...
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What is the value of knowledge in a technological world?
I first started out in advertising as a junior account executive, which essentially meant analysing newspaper ads. I would monitor them, gather clippings, see what was what, and report back. It wasn’t...
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MENA Effie Awards back in Dubai for ninth edition
The ninth edition of the MENA Effie Awards (Effies) is set to take place on November 15, 2017. The awards programme was launched to honour the most effective marketing efforts in the region and the...
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JCDecaux signs new street furniture contract with DXB Media Advertising
JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has announced that it has won with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for...
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Global online ad spend set for nearly double digit growth until 2021
The global Internet ad spending market is expected to grow at a CAGR of 9.44 per cent during the period 2017-2021, says a report by Research and Markets. To calculate the market size, the report...
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Social media vs socialite media
With the recent news of the Federal Trade Commission (FTC) in the United States cracking down on celebrities who promote unlabeled sponsored content, the rise for regulation in the social media...
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Is advertising doing a disservice to the Arabic language?
Social media feeds have been rife with some funny, some offensive, but mostly just plain wrong Arabic translations in advertising, where it almost seems like someone used an online translator without...
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Here’s how Cadillac revolutionised the advertising industry
By Nadim Ghrayeb For brands at the top of their game, success can often be accompanied by opportunity and challenge in equal measure. This is as true today as it was more than 100 years ago and brands...
View ArticleComing soon: the Oscars of the advertising industry
We live in a world of advertising. Every media channel that we use, from television to mobile phones, newspapers and magazines, is continuously trying to convey a message about a certain product or...
View ArticleHow is the advertising industry dealing with budget issues
On November 15 at the Armani/Pavilion in Downtown Dubai, the MENA Effie Award winners will be decided to celebrate success in the advertising sector in the region, in a show themed “The Great Gatsby.”...
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How far can advertisers push the envelope using Saudi women ads?
No sooner had Saudi announced the lifting of the ban on women driving late September 2017 than companies from Ford to Volkswagen to Jaguar started firing off ads targeting the new market of millions of...
View ArticleMake up to $10,000 telling a “brand” new story before bedtime
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. A new research shows that 94 per cent of in-house...
View ArticleMENA Effie Awards announces 2017 winners
Approximately 2000 top marketing and advertising professionals celebrated the best marketing in the Middle East at this year’s MENA Effie Awards. Winners were announced during a “Great Gatsby” themed...
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