4 social media marketing secrets every marketer must now know to make it
WARC, the global marketing intelligence service, has released this year’s Social Strategy Report, an analysis of the shortlisted and winning campaigns in the Effective Social Strategy category of the...
View ArticleAdvertisers ‘feel the pressure’ from digital transformation. Here’s why
Advertisers are feeling pressure from the rapid transformation of their businesses, exemplified by the rapid shift of marketing communications to online media in response to changing consumer...
View ArticleFor this company, advertising is not a game
AMEinfo conducted an exclusive interview with Gameloft about their mobile ad technology. 1. People usually know Gameloft only for creating mobile games – so tell us what can you do in terms of...
View ArticleClik here to view.
Starcom, OMD and MEC dominate at Festival of Media MENA Awards
The winners of the Festival of Media MENA Awards, hosted at the Music Hall in Zabeel Saray, Dubai, were revealed this evening. Starcom was crowned Agency Network of the Year after collecting nine...
View ArticleClik here to view.
PR in the era of digital media
Influencing, impacting, effecting are precious words used today in our media industry which we hear around a lot. What is that all about? As PR agencies, we are lately asked not only to generate...
View Article7 top tips for social influencers in Ramadan
Influencer marketing is a relatively simple but incredibly effective form of marketing that focuses upon specific key individuals rather than the target market as a whole. But who is an influencer?...
View ArticleClik here to view.
What is the value of knowledge in a technological world?
I first started out in advertising as a junior account executive, which essentially meant analysing newspaper ads. I would monitor them, gather clippings, see what was what, and report back. It wasn’t...
View ArticleClik here to view.
MENA Effie Awards back in Dubai for ninth edition
The ninth edition of the MENA Effie Awards (Effies) is set to take place on November 15, 2017. The awards programme was launched to honour the most effective marketing efforts in the region and the...
View ArticleClik here to view.
JCDecaux signs new street furniture contract with DXB Media Advertising
JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has announced that it has won with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for...
View ArticleClik here to view.
Global online ad spend set for nearly double digit growth until 2021
The global Internet ad spending market is expected to grow at a CAGR of 9.44 per cent during the period 2017-2021, says a report by Research and Markets. To calculate the market size, the report...
View ArticleClik here to view.
Social media vs socialite media
With the recent news of the Federal Trade Commission (FTC) in the United States cracking down on celebrities who promote unlabeled sponsored content, the rise for regulation in the social media...
View ArticleClik here to view.
Is advertising doing a disservice to the Arabic language?
Social media feeds have been rife with some funny, some offensive, but mostly just plain wrong Arabic translations in advertising, where it almost seems like someone used an online translator without...
View ArticleClik here to view.
Here’s how Cadillac revolutionised the advertising industry
By Nadim Ghrayeb For brands at the top of their game, success can often be accompanied by opportunity and challenge in equal measure. This is as true today as it was more than 100 years ago and brands...
View ArticleComing soon: the Oscars of the advertising industry
We live in a world of advertising. Every media channel that we use, from television to mobile phones, newspapers and magazines, is continuously trying to convey a message about a certain product or...
View ArticleHow is the advertising industry dealing with budget issues
On November 15 at the Armani/Pavilion in Downtown Dubai, the MENA Effie Award winners will be decided to celebrate success in the advertising sector in the region, in a show themed “The Great Gatsby.”...
View ArticleClik here to view.
How far can advertisers push the envelope using Saudi women ads?
No sooner had Saudi announced the lifting of the ban on women driving late September 2017 than companies from Ford to Volkswagen to Jaguar started firing off ads targeting the new market of millions of...
View ArticleMake up to $10,000 telling a “brand” new story before bedtime
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. A new research shows that 94 per cent of in-house...
View ArticleMENA Effie Awards announces 2017 winners
Approximately 2000 top marketing and advertising professionals celebrated the best marketing in the Middle East at this year’s MENA Effie Awards. Winners were announced during a “Great Gatsby” themed...
View Article4 social media marketing secrets every marketer must now know to make it
WARC, the global marketing intelligence service, has released this year’s Social Strategy Report, an analysis of the shortlisted and winning campaigns in the Effective Social Strategy category of the...
View ArticleAdvertisers ‘feel the pressure’ from digital transformation. Here’s why
Advertisers are feeling pressure from the rapid transformation of their businesses, exemplified by the rapid shift of marketing communications to online media in response to changing consumer...
View Article