For this company, advertising is not a game
AMEinfo conducted an exclusive interview with Gameloft about their mobile ad technology. 1. People usually know Gameloft only for creating mobile games – so tell us what can you do in terms of...
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Saudi matriarch lets nothing get in the way of her and the Internet
In 2015, Saudi Arabia’s largest telco, STC, was losing ground to broadband competition due to a disconnect with the youth – the most avid YouTubers in the world. So, STC launched a branded content hub...
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TBWA\RAAD named one of the top 10 ‘Bravest and Best Agencies on the planet
TBWA\RAAD Dubai was ranked #8 in the 2018 Contagious Pioneers global ranking. According to the publication, the agency is not only placed 8th worldwide but also leads the Middle East region in the...
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Top 6 trends to influence clients in 2018
Leading global communications firm Grayling presented the annual findings from its latest trends series – #6into18 which provides an overview of the six top trends expected to influence clients in...
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Top 5 marketing campaign tips to boost your brand effectiveness
Kantar Millward Brown released a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction: The Art of Integration guides marketers on how to best navigate...
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Watch: Are we so addicted to social media that we’re risking our livelihoods?
The media and advertising industry has been playing a crucial role in advancing our views of the world. However, it could be doing so at the cost of our very own lives, and sanity. Are in an...
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Which regional company ranked ahead of Amazon, Google and Apple?
It’s not everyday that a regional company stands out and beats some of the largest giants such as Amazon, Google and Apple. It accomplished that with branding, a key success factor for any business....
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Appetite Creative and MENA MarketPlace Launch Liquid Skins in the Middle East
Appetite Creative Soul-utions, an award-winning creative and digital advertising agency based in UK, have partnered up with Middle Eastern programmatic advertising giant MENA MarketPlace to work...
View ArticleHow publishers must change to survive Facebook’s war on media
Community management becomes critically important for media As Facebook’s Adam Mosseri wrote in the latest announcement, public content sees lots of engagement in Facebook Groups and will be likely...
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A young PR professional goes solo in Dubai with Empyre Communications
PR professional, Stephanie Farah, has assembled a team of highly creative individuals to launch a new creative agency, Empyre Communications, in the UAE. Becoming the youngest owner of a PR agency in...
View ArticleHow advertising is empowering women
By Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in deciding on the everyday brands used...
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